Goose Down
Selected for lightness, loft and lasting warmth across long winter wear.
Winter 2026 Campaign
厚公主® HOU GONG ZHU
Outerwear with presence. Warmth with softness.
Premium Womenswear Outerwear
A refined womenswear wardrobe built around 90 goose down, supple lambskin, detachable fur trims and sculpted city silhouettes.
厚公主®
Premium Womenswear
The House Code
Designed for women who move through winter with calm confidence.
Hou Gong Zhu approaches outerwear as a personal architecture: protective, polished and quietly expressive. The pieces are not displayed as products here; they are presented as a wardrobe language.
Hero Piece
90 Goose Down Parka
Long, detachable, wind-resistant and city-ready. The campaign hero carries the visual language of the house: generous volume, clean structure, and a fur-trimmed hood with elevated winter presence.
Winter Icons
Down and parka silhouettes for severe cold, edited with restraint.
01
Fox Collar Goose Down Parka
90 goose down · long silhouette · detachable structure
02
Detachable Fur-Trimmed Parka
Over-knee protection · premium winter volume
03
Belted Long Down Coat
Waist-defined line · urban winter elegance
04
Puff Volume Down Coat
Soft volume · extended warmth · inclusive fit
Leather Atelier
Soft lambskin, sharp attitude.
The leather edit introduces the lighter side of Hou Gong Zhu: hooded jackets, cropped bikers, belted coats and vegetable-tanned textures made for early spring and autumn.
Material Intelligence
Protection, softness and polish in one outer layer.
Detachable Build
Fur trims, linings and hoods adapt to temperature, styling and travel.
Lambskin Touch
Soft top-grain lambskin brings structure without losing movement.
City Silhouette
Long coats, cropped jackets and belted forms balance warmth with proportion.
厚公主® HOU GONG ZHU